The Voice Behind the Mic: Shaun Maher

The Voice Behind the Mic: Shaun Maher

ADS [Photo: 4-C Photography] Rodeo announcers play a vital role in rodeo performances, carrying the responsibility to educate, entertain, and ignite the audience.  The colorful commentary unpacking the events, rules, livestock, and contestant stats enhances the action...
Hanna Rides into the Eye of the Action

Hanna Rides into the Eye of the Action

ADS [Photo: 4-C Photography] The ‘Pickup Man’ is one of the unsung heroes of the sport of rodeo. They are part of an elite set of cowboys ready to ride into the eye of the action to help the competitor dismount safely and escort the bucking animal out of...
On the Road to the NFR with Pro Steer Wrestler Bridger Anderson

On the Road to the NFR with Pro Steer Wrestler Bridger Anderson

ADS [Photo: Fernando Sam Sin] The road to the National Finals Rodeo (NFR) is not for the faint of heart, requiring intense focus, steadfast dedication, and immense skill. Each athlete’s journey is unique from strapping on the first set of spurs to qualifying for the...
Woodbury Excelling in the Danger Zone

Woodbury Excelling in the Danger Zone

ADS Layton Woodbury [Photo: Rock n’ Daisy Photography] Bull Riding is one of the fan favorite events at a rodeo, encompassing athleticism and skill all wrapped up in a high adrenaline danger zone. The protector of the unscripted event is one of rodeos unsung...
Through the Lens with Cody Noble

Through the Lens with Cody Noble

ADS Cody Noble [Photo: Randy Taggart]  Rodeo produces an action-packed storyline in each event, with the characters performing their role in split second intervals. The fast-paced beauty of rodeo is hard to capture in its full glory with the naked eye, as the detailed...